COM0014 – Blog # 3 Assessing your target audience in social media

arunamanohar

I love interior decorating so analyzing target audience who would be interested in interior decorating – modern style would be fun to explore. My approach to analyze the characteristics of my target audience is based on suggested readings in lesson 3 of the course.

Demographics

–          Female, age ranging from 35 to 55 years, with a median age of 42.

–          College graduate who owns a home, townhouse or condominium valued over $425,000.

–          Married, have children but may not be living at home.

–          A combined household annual income greater than $100,000.

–          European background

Psychographic

–          Trendy, loves to entertain and showing her home is important

–          Appearance of her home is priority

–          Tend to be middle class and perceive herself as creative and tasteful

–           Follower of professional designers, trendy home retailers and home magazines

The strategy to communicate and engage with this audience is through…

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COM0014 – Blog # 2 Has Social Media gave birth to a new theory of writing?

arunamanohar

In today’s world, where social media is an integral part of our day-to-day lives, the art of storytelling has transformed yet again. It requires a certain style of writing so that your story can rise above the multitude of other stories or noise, connect with your audience and inspire them to act. A well thought out story with a goal of what you want your reader to experience will help you define the content and the structure of your story to be more compelling and engaging.

It is important to begin with the end in mind. This will equip you to have a clear vision upfront as to what type of actions you want your audience to take and then you will be able to write the content that will encourage your reader to follow up with the action. Focus the main points in your headlines. A good writing piece…

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COM0014 – Blog # 1 – Enthralled by the beauty of Rome

Enthralled by the beauty of Rome

Growing up as a kid in South America, I read many books and became enchanted with the rich history and culture of Italy and Vatican City. I was fascinated and enthralled by stories of the Romans and the renaissance era. Back then I thought this is a place of fantasy and beauty that one can only read about, and I never imagined that one day I would be fortunate enough to visit this hypnotic place. My dream became a reality last year, when I chose Rome to be my next vacation destination. It was sure to be an amazing family trip.

Excited to be visiting Rome, the Eternal City, we were picked up at the Rome airport by a pre-booked taxi driver who could not communicate in English. The drive to the hotel was an experience I will never forget. The taxi driver was a maniac as he ignored speed limits, zigged-zagged dangerously on the road to avoid other vehicles and motorcyclist. At times, I thought that we would never make it to the hotel alive, and images of headline news “Canadian family killed in Rome” flashed through my head during the entire drive. It was a horrific experience and I was relieved to jump out of that taxi when we arrived at the hotel never wanting to step foot in another taxi in Rome. I think that there should be laws to control reckless driving specifically for taxi drivers. One that is standardized and governed by an international body or agency. The purpose would be to ensure the safety and protect tourists in foreign countries.  Have you ever experience such a terrifying taxi ride in a foreign city? Would love to hear your stories and your views on this… But that would be my only negative experience of this rich and cultured city.

I had planned to fully maximize our time to make sure that we visited Vatican City, Colloseum, take in a scenic tour of the city and do the tourist sightseeing of Trevi Fountain and Spanish Steps. On the first evening we arrived, I could not wait to enjoy the café experience. It is true of what I have heard that the lifestyle is so laid back and different to the busy and hectic life I live in Toronto. We leisurely enjoyed the café for hours – no one rushed us out or gave us the bill even though lots of customers were waiting to grab a seat. There were way too many choices of fresh pastries and food, very expensive but was worth it as the experience was more than I expected. We made sure that a visit to that café was a daily ritual while we were in Rome. Still fearful though from my previous taxi experience we walked almost everywhere and that turned out to be advantageous as I got the chance to intake the beautiful scenery and explore the cobblestone and narrow lanes with tall buildings that almost cover the sky. I was mesmerized by all the great and stunning architectural buildings and piazza squares around me. I can only imagine all the historic events that took place at the very spot back in the earlier centuries where I walked through and admired the brilliance of the roman architectures and designers who designed and built the monuments and provide such distinct characters to the buildings. I think they were truly talented and creative to have produced such pieces of work without the advance technologies that we have now.

I pre-booked a tour to the Vatican and Colloseum where we were picked from our hotel, had access to a guided tour that spoke English and was able to jump the queues at both attractions. After seeing the long queues at the gate, I was thankful that I made that decision to go with this guided tour. Inside the Vatican museum, I was awestruck with the amazing sculptures and the renaissance paintings from floor to ceiling. It is something out of a fantasy book, I couldn’t stop pondering how these great artists ever painted the ceilings with so much details and so flawless… just amazing. Below is a photo borrowed from Wikipedia Commons that shows one of my favourite scenes of the tour.

My vacation to Rome was truly a memorable experience and would definitely return again to explore more historic places that I could not fit in to my last visit.