Hire a Pro for your Video Content
If you want social media video content that people are going to watch you should probably hire a professional.
Too often people confuse the tools with the craft. Since they can shoot video with their phone, DSLR, or consumer video camera, they leap to the illogical conclusion that they can also produce a great video.
Good journalism and storytelling is a craft that people spend many years learning to do well. Great or even competent video content on-line is rarely shot by amateurs, and when it is it can be embarrassing, and/or just plain bad.
Video storytelling can be one of the best ways to make an impression, and with the array of great content streaming on-line do you really want to blow it?
I am not talking amateur video of kitties or kids doing cute things here. Nor am I talking about adults doing stupid or possibly endearing things caught on camera.
Although you should know that many of the latter don’t go viral, and those that do are often heavily produced. In other words there’s a pro in there somewhere.
If you are talking about conveying important messages and information about your brand on social media viral videos may be completely wrong for the job. Understanding your goals, and the end users you want to reach, will dictate the thematic and creative approach in your video.
From the moment that great project, idea, or event drives you to think about a video to the completed product, a lot of creative stuff happens that leads to success.
Branded content that’s good isn’t an accident.
Great content – that which is useful and engaging – doesn’t happen easily or by accident; it requires experience and practice, the sort of which requires digital marketing leaders to recruit the right talent: often ex-journalists and others from artistic disciplines such as graphic design and photography. Understanding the Art and Science of Content Marketing , The Guardian.
While hiring a full-time ex-journalist or video producer is probably not in the cards for budget constrained SMEs and agencies here’s a piece of good news—you don’t have to! Nor do you have to ask your overtasked and untrained communications person to shoot and post video. (I’ve seen this happen a lot, and it’s not pretty!)
The real benefit of production tools getting easier, cheaper, and more accessible is that independent video content creators master them and use them. So those creators, with a small creative team, or even on their own, can deliver great results on limited budgets. So next time you get an urge to make a video—hire them!