Where is Social Media Headed in 2023?

As we approach the end of 2022, we have seen some changes in regards to social media. Elon has taken over Twitter, TikTok is continuing to climb the ladder of most popular social media app, and people are still continuing to have conversations over everything online. Below are some of my predictions on what three of the social media apps will look like in 2023.

Image Source: Josh Rose Unsplash.com


Oh good ol’ Twitter, since the Elon Musk take over there has been a decline in users and I foresee Twitter continuing its downward spiral. From paid verification check marks (which have increased in price), to Elon firing Twitter staff, and removing features such as creating moments, the app just does not seem relevant any more. Users are going to look for another alternative for their 140 character app, maybe Mastodon will work its way up the ladder?


This app is going places and rather quickly at that. TikTok has been chosen by younger users as the number one social media app that they turn too, and I can see why. There is a lot of entertainment on this app, like watching funny animal videos? Or my guilty pleasure cleaning and decorating videos, there is almost a video on anything you want to see (minus anything what would go against their guidelines that is). This is definitely a good place for the influencer market as well, I cannot tell you how many times I’ve been tempted or actually bought something that a user was using in their videos..#TikTokMadeMeBuyIt I believe we will see TikTok reign supreme in 2023 as the most used social media app.


Facebook has been that old reliable friend that we always go back to, whether its to check on family and friends, or share memes. Facebook will always be that place where people come together, will it be as popular as it once was probably not as much but who knows.

What are your thoughts? Are there some social media channels that could rival the three I’ve chosen? Let me know in the comments below!

Where do you think social media is headed in 2023?


What is your predictions in regards to social media in 2023?


2 thoughts on “Where is Social Media Headed in 2023?

  1. I’m still a big user of Instagram as my favorite app. I absolutely agree with your predictions about Twitter, so much so that my entire first blog was about Elon Musk’s takeover. Yes, Facebook will remain the “old reliable” for many (even though I personally don’t use Facebook).

  2. I agree with you that TikTok will most likely the most popular app in 2023 especially with the younger generation. Facebook will be interesting to see if it can bounce back to its popularity. It isnt failing by any means it just no longer holds the excitement it once had.

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