My focus for this assignment is three Fast Food social media pages: Wendy’s, Taco Bell, and Dairy Queen. Wendy’s has a social media presence on Facebook, Instagram, and Twitter. They tend to have a larger following on Twitter and this account tends to be their main account for posting. When exploring their Twitter posts, they will post and create their own content, also they re-post other users tweets to engage with their audience.
Some people have called Wendy’s account savage and they are not afraid to roast people and/or organizations. Ultimately, they are getting people talking about them and this creates buzz.
Taco Bell social media content is on Facebook, Instagram, and Twitter. They have a larger following on most platforms than Wendy’s but their posts don’t tend to get as much traction as Wendy’s. Taco Bell posts videos and pictures, where they don’t tend to repost or comment on other people’s or organizations posts. Where Wendy’s does a superb does at this!
This makes them have a strong social media strategy as they are focusing on one platform and creating lots of engagement with their followers.
The organization that needs to adapt to a social media strategy is Dairy Queen. There posts don’t seem to be consistent, they aren’t doing a good job at creating brand awareness. On Twitter they haven’t posted since August, where their competitors in the fast-food industry are posting at least every 3 days. They can adapt a better social media strategy by posting more frequently and perhaps, choosing on platform to gauge more with their audience.
All three organizations do not have a dedicated LinkedIn platform, it looks like only certain fast food locations do. LinkedIn platform is mostly a B2B and not B2C, therefore it doesn’t make sense for those organizations not to have a social media presence on LinkedIn.
Algonquin College Social Media Certificate Program 