COM0015 – Blog #1 – Tools and Sources

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I really like Brand24 as a listening and monitoring tool. This platform compiles all mentions of a brand/company, whether on social media or a blog. I prefer to use Brand24 over other tools as I find it easiest to use, and I especially like that it also assigns a “tone” to all mentions. This makes it easy to determine if most mentions are positive, negative, or neutral. As well, Brand24 can detect trending hashtags that relate to your company/brand which you can use to leverage your social media efforts.

I also use sites like Hootsuite and SproutSocial to keep up with the latest social media trends. I like these platforms because they were two of the first ones I was ever introduced to when I started transitioning into this industry. I find that they make it easy to understand trends and how to utilize them for your business. They also both set up their blog posts in an efficient way that keeps the reader engaged.

I get a lot of my news updates from Twitter and Tiktok. These are platforms I use on a daily basis and they deliver short-form content that is easy to digest. While these platforms may not seem like the most reliable news sources, they are usually my first touchpoint with the information. If I am particularly interested I will seek additional reliable sources to read more. I prefer using Twitter and Tiktok because I am on them frequently, I find them easy to use, and the short-form content on these platforms is best for keeping my attention. On Twitter, there is usually a link to a credible article to read more and on Tiktok the content is delivered in video format, no reading required!