COM0014 – Blog #4: B2C Case Study on Royally Fit

two women working out
Photo by Andrea Piacquadio on

My blog was inspired by a difficult time in my life, and I chose to focus on a business that helped me at that time. It was only a few years ago that I struggled with loving myself until I discovered this amazing group of women who gave me the inspiration I needed to love myself unconditionally,

Royally Fit is all about helping women feel good about themselves, and inspiring other liked minded women around you to live the best life they can. Women run this business, and they engage with their audience on social media beautifully. On their social media channels, they also make great use of repetition and imagery to build their brand identity and convert their target audience into joining amazing women who inspire you to feel your best. The reason I know this is because I was one of their target audiences, and they converted me into a member and helped me feel more confident.

On both Facebook and Instagram, Royally Fit does an excellent job. Their ability to tell a story and empathize with their audience is impressive. Through their content, they help women lead a healthier lifestyle that fits with all kinds of like-minded women.

In my opinion, their approach to social media works well because they listen and engage with their audience. In this course, we have learned that it is critical for businesses to engage with their customers as this not only builds relationships but also enables them to establish their brand online. Royally Fit has done a wonderful job in both marketing its product online and motivating its target audience to act.

Building a brand provides opportunities to tell the story of the message to their audience. It is this factor that distinguishes Royally Fit from its competitors.

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