Agorapulse is a social media monitoring tool that contains a listening section to keep track of and analyze mentions as well as letting you know which ones you have not responded to. I find that some similar tools will flood me with unrelated content from organizations across the world with the same name, or use words out of context, but this one seems to stay on track and relevant. Their website is also very user-friendly and comprehensive, with information on demographics, times that your audience is most active, audience growth and audience location. It also includes an inbox where you can easily see all social media messages that need to be answered.
I found Buffer’s website slightly less intuitive to navigate, but it also gives great insight into how your page is performing. While aimlessly clicking through the site I found a tab called ‘answers’, which I normally would ignore. Here you can find a useful analysis of your best frequency to post, the best time to engage your audience, and the best type of content to post. It also gives a great analysis of how well your most recent posts are doing. Buffer does not seem to have a tool related to finding mentions of your organization, but does give great insight on how your own content is performing.
BuzzSumo is a great source for finding content. You can search any topic, and it will provide links to articles and videos with a trend score and engagement rating. I found a lot of the content was very good quality, current and interesting. It also contains a keyword analysis tool. All in all, this is an incredibly helpful and fun-to-use tool for generating content on basically any topic.
Feeder is an RSS reader that I use to keep track of organizations and blogs that I want to stay up to date on. It is a great source of information, and a great way to make sure I don’t miss anything from pages that I might otherwise forget about.
Algonquin College Social Media Certificate Program 