I would personally choose TikTok. I do not have TikTok and I do not like TikTok. I find it very annoying, but I can’t deny that this is the future. And just when I thought we have reached everything in terms of social media. TikTok was able to build a huge user base in a very short time. Of course, this is justifiable by the amount of people with cellphones. But again, I did not expect that any other platform can get as popular as Facebook, Instagram and Twitter.
TikTok is based on short recorded videos. While the idea is not very new as there was “vine” years ago. It somehow worked as people missed these days. I would also argue that now it is not just the funny videos. There are motivational videos too. Aslo, the usage of “trends” as the main theme for the app. Almost every week there is a new TikTok trend that everyone is doing. It keeps people engaged with the app. So using this application as a way to market your product. If done right, you would not need any other marketing. You will sell for good as it would reach almost all the younger generation with the click of a button. As for me not liking the app, is a matter of personal preference. But I do understand how important it could be for online marketing.