In this blog post, I would like to share concepts that I have learned over the past 8 weeks of this course. Some of the essential topics that I learned about are:
- Digital storytelling
- Audience diversity
- Communication style
- Storytelling tools
- Personal and corporate brand messaging
- Stories in organizations
- Creating meaningful and relevant content
Storytelling is important when creating great digital content. Although images and videos may catch an audience’s eye or pique their interest; the captions and story will be the reason they stay. They will spend more time on my post by reading, connecting and engaging with my story.
The way a story is told is essential to making an impression on your audience. Someone who isn’t educated in storytelling methods could take a great topic and bore people with it by not delivering the message properly. However, someone who knows how to approach the conversation, have a beginning, middle and end and keep the audience on the edge of their seats is an effective storyteller.
The kind of stories I want to tell are ones with depth, honest opinions and creative background. I want to share my thoughts on books, methods of writing, and bring up questions to get people thinking and start dicussions. I want my stories and content to be unique, thoughtful and fun.
Do you prefer reading a long caption with a thoughtful story or an image with a short caption and no story?
Algonquin College Social Media Certificate Program 