A short while back, a close friend mentioned he wanted to purchase some land. I engaged with enthusiasm asking him questions about where he was looking. Was it close to water, was it near some farmland? I needed more details! When he finally told me, I had more questions than answers. Where is The Metaverse?!
The Metaverse in its simplest form, is cyberspace. It is a place where an individual can engage in concerts, games, shopping experiences, all in augmented reality. While still new and continuing to be developed, many have already taken part in events and have expressed excitement for potential uses.
Product launches
Earlier this year, Samsung held its S22 Ultra reveal in The Metaverse. While attendees state that it felt rushed and incomplete, the sheer potential for organizations to create a more polished and engaging experience will develop over time. Many who are unable to travel to product launch events, can simply tune in, in augmented reality! I can foresee this application being used for trade-shows as well.
Concerts
In 2021, Decentraland hosted a Metaverse music festival spanning a full weekend, with headlining acts such as Deadmau5 & Paris Hilton. The ability for artists to connect with a worldwide audience is now upon us. I personally would love to see The Strokes perform on top of Niagara Falls. Someday.
The Strokes live at The Roundhouse, London. Credit: Jenn Five/NME
Shopping
Well-known brands such as Adidas and Gucci have already established a presence in the Metaverse. People will soon be able to experience show rooms, see new clothing lines in augmented reality, and make purchases. Subway has been developing their online store, where users can order a sandwich in the Metaverse, and have it delivered to their home. It’ll be a matter of time before other fast-food chains follow suit.
Social media applications
Currently to access social media, a user will have to use a phone, tablet, or laptop. But what if wearing an ocular headset would allow us to interact with our friend network in augmented reality? Facebook messenger group chats could be replaced with an opportunity for friends all around the world to gather around a poker table and interact with each other, almost like being in the same room. Imagine seeing an Instagram post of your friend in front of the Great Pyramid in Egypt, and with a simple click of a button, you could be transported right there beside one of the great wonders of the world. The future potential of the Metaverse is boundless. And for advertisers, it’s another dream opportunity to engage with users and followers by hosting events, product launches, trade shows or other special events.
What are your thoughts on the Metaverse? Have you already explored it? Do you plan to? Leave a message below!
Facebook: Will the Metaverse change the way we use social media? Click here to read about it: https://wp.me/p3QRy0-w5c
Twitter: #Metaverse. A game changer is upon us. Click here to read about its future applications: https://wp.me/p3QRy0-w5c
Algonquin College Social Media Certificate Program 
The Metaverse is a concept that I don’t think I probably never jump on. I kind of hope the whole concept disappears. I suppose I could see the benefits for concert – it would, in theory be more accessible, assuming a person has the bandwidth and device compatible with the Metaverse.
I read an article earlier this year, and I wish I could remember the name, about office spaces that could go oh are going fully into the metaverse. Basically, it was you work from home but fully experience the physical office. And I was confused to why? Why would you buy “office space” in the metaverse, so your workers could work from home, but still be in the office. The whole point of working from home, is to NOT be in the office.
I guess it’s a concept that is a little to out there for me. I’m very skeptical and will have to see what the future holds for it.
That article you mentioned does make that application of the metaverse a bit redundant. Hopefully with time, there will be more applicable uses that make more sense! Thanks for your comment!
I can see the appeal but personally it’s not for me. It reminds me a little of the concept of the game “Sims”.
I think it could have some use in gaming but other than that, I am not sure it holds value.
I suppose time will tell! Appreciate you taking the time to reply!
I can understand this metaverse experience as having been a tween in the online age of RPG websites, such as Gaia online and Maple Stories, I would be online playing with friends I have met only on the sites and never in person. Mostly creating a new version of myself for others and being whoever I wanted (with somehow managing to be responsible and never sharing personal information). Each person does have a different sense of experience and connection with using the internet and social media that can either be used for connections in creating their own realm or just simple tasks.