COMM0014 – Blog #7 – My A-Ha’s

I have found this course very interesting and thought provoking. Some of my key takeaways were:

  • A reminder on the importance of Storytelling and how it relates to branding. It is a great way to connect with your target audience and there are stories everywhere!
  • Understanding my target audience is critical. In my professional work in a B2B environment, undertaking the mapping of a customer journey will further support a better understanding of my audience. As well, utilizing social listening to better understand the intended audience will ensure the right/appropriate content creation.
  • Developing a writing style to support storytelling and the target audience. My hope is that my stories are relatable, and encourage action and thought from the recipient.

One activity that I found challenging but extremely helpful was the writing of a personal bio. It has made me confident to share guidance with peers and colleagues to do a similar exercise.

Thank you for a great course!

Photo by Nita on

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