When learning about the practices on the forever evolving field some of the unexpected applications I found in online marketing and the social media field were the things you can find out about your company such as the devices the users are on when visiting your page or the trending keywords and hastags section and so on. There are so many things to explore in terms of applications in the field I think its the best to choose a number of them that you think would benefit your brand or business the most and focus on those rather than looking over all of them which can become confusing over time as there’s so much to have to look at and compile.