BLOG # 1 Social media the Yin and Yan of the future
Just Like most things in Life, Social media has it’s Dark side. The pros however, can easily outweigh the cons. If social media is used properly it can be a great place to connect with loved ones, save your precious memories and sometimes can be the reason you find what you are searching for. How can something meant for a great cause be used to destroy lives you ask? That is what we will be discussing in this Blog, from all the pros that social media has to the social media at its darkest hour.
Every now and then, we remember friends we’ve met along the way and wonder how life has been treating them. Social media is a great way to reconnect with people,as life gets busy and it’s hard to maintain relationships the old fashioned way . The fact that you can search the name of someone you went to highschool with and find them on social media, makes it very convenient to keep in touch with friends and family. While that is all amazing, having that much information about your life easily accessible to everyone including strangers, can easily backfire. I’m sure there are a few stories about people struggling with identity theft and social media scams, but the one story that recently caught my eye, was about this group of Youtubers who have had their work and identity stolen from them and used to make NFTs. To Explain what NFTs are this blog would have to be much longer, so here is a link to an article that I think explains it well: NFTs, explained: what they are, and why they’re suddenly worth millions – The Verge
They have discovered that someone has been making NFTs of influencers across social media and selling them to make profit without their permission. The youtubers were very upset as this is technically intellectual theft. In this article you can read more about the story and how those Youtubers reacted: https://www.creativebloq.com/amp/news/nfts-ignite-controversy-amongst-gaming-youtubers
Another interesting aspect of social media is the effect it has on people’s mental health and self confidence. While social media can act as a huge moral boost, through likes and comments, it can also be the cause of depression and insecurity. I have to admit, it feels good when I see a lot of likes and positive comments on my latest social media posts. Whether it’s a picture of myself on my latest adventure or if it’s an opinion I have on a certain topic or trend. That assurance and acceptance that I feel when I read those comments can boost my confidence and mood no matter what I’m going through that day. It’s almost like an escape from reality. On the other hand, when I read one or two negative comments, they get to me. The power it has on my mood works both ways. I can easily fall into depression if someone has a negative comment on what I’m wearing or on my opinion about something. I can only Imagine what impact that can have on someone who already struggles with depression.
One of the most exciting things about social media is the marketing side of things. It is safe to say that social media is a game changer in the Business and E-commerce worlds.Working at a social media marketing agency myself, I have experienced first hand the power of social media and its ability to change lives. We have had countless clients , who to be fair were already making around 100k-150k a month, scale their businesses with our help, to earn 400-600k a month. As long as you know the product you are selling and have an eye catching offer, scaling your business is a piece of cake. We as an agency study our client’s offers very aggressively and we design ads to attract that specific audience to generate a lot of leads/sales. As social media evolves, I’m excited to see what more can we get out of it in terms of reaching marketing goals and changing lives.
To sum it all up, Social media is intended to be used for good, but like everything else in life it’s what we make of it. I encourage everyone to be as positive as possible on social media, share your greatest moments and opinions, but most importantly draw the line where privacy begins and social media presence ends. Always remember that you don’t know someone’s story just because you looked at their profile picture or how many followers they have. Be kind and treat people the same way you want them to treat you. As social media evolves, I am very excited to see where the future takes us.
References
2. https://hbr.org/2018/10/ais-potential-to-diagnose-and-treat-mental-illness
3. https://www.thespruce.com/the-yin-yang-theory-and-feng-shui-1275241
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Algonquin College Social Media Certificate Program 