Blog #7 – Personal Reflection

Storytelling is the biggest factor of brand building. Storytelling is how connections are made with target audiences. Storytelling is important to creating digital content because it is the backbone the entire hierarchy of a company and their presence online, in packaging and through word of mouth. The first step to creating that content is to utilize either tactic of product, place, promotion and price or PAS (problem, agitation and solution) to begin to draft a positioning statement. Taking the 4 P’s approach can utilize a more passive or submissive communication style to entice consumers. The PAS would typically use a more aggressive, assertive or manipulative communication style. Any of the above styles or tactics will work because any of those options play directly to emotions. Being a more emotional person myself, I tend to skew towards a passive or submissive communication style. Truly, at the end of the day, I want to be able to make a difference. I want to tell story and advertise products that spark happiness and enrich people’s quality of life. Human connection, face to face or digitally, is important to me. I want to be able to tell those stories by amplifying other’s stories as if they were my friend or family. I’m slowly working toward building those connection and sharing those stories through my work and look forward to being able to continuously learning more about those stories that need to be told.