COMM0014 – Blog #7: Let’s Get Emotional.

Katie Lingard

Photo by Suzy Hazelwood from Pexels

Everyone has a story. Maybe they are a traveller who has been too far off places, or maybe they have been married 50 years to their high school sweetheart. Maybe they were raised by a single parent. Maybe they have had great loss and grief. Maybe they are starting over mid-way through life and have an epic adventure on the horizon. Whatever a person’s background is, the best way to reach them is through storytelling.

Sharing a story when creating online content has never been more important than it is today. The internet is brimming with information and opinions and it is easy for your message to get lost. Carefully selecting a target audience and crafting storytelling into your content is essential to stand out from others. Readers are more willing to engage in what they read or view when they can connect to the emotion of the story that comes with it.  An excellent and beautiful example of this is Chevrolet’s recent Christmas ad. You can see the ad on YouTube here. The ad they created brings the viewer into the emotion of the story. At the time of this writing, it has already had more than 3 million views and I expect it will be one of the most shared Christmas content this year. 

Moving forward, I plan to be diligent in developing my story when creating online content. I hope that adding that personal touch will help my content stand out from the rest and help further my personal brand. 

Until next time, dear friends.

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