In my hometown of Essex, Ontario there is a magical event that happens about this time of year.
It’s called the Jingle Bell Run/Walk/Wheel and it is a fundraiser, hosted by a local car dealership to benefit their neighbours, Community Living of Essex County.
Now into its 26th year, the Jingle Bell Run/Walk/Wheel gets the entire community involved and supports those with developmental challenges. This year, due to Covid (ugh) those who participate are doing so virtually.
They will not be gathering as a group and running, walking or wheeling but that does not mean that the event won’t go on. Instead, participants are asked to join a team by way of social media, donate, again by social media means and, on their own, or with a small group of friends, walk, run of wheel at various distances of their choice.
I applaud the local car dealership for continuing their strong corporate citizenship sponsorship, carrying on the tradition and being there for those who need their help.
I doubt very much if such platforms as Facebook, Twitter and Instagram were not available to allow organizers to reach out to participants, this would not happen.
Hello, What an interesting post. thank you for sharing
best of luck
yes social media can help with fundraising events. Not only for the organization but also for the sponsor’s marketing strategies too.
It is so unfortunate that Covid has restricted this event, but it is great to hear that people are still participating via social media and donating to a great cause!