I had a bit of a chuckle when reading the course content about governments and social media. We’ve come such a long way with technology in a short length of time, and the pandemic has made everything virtual, so there were a few examples that the government is now doing in the present.
We also read about Obama’s election and how social media played a role. It reminds me of a Canadian politician who has a unique approach to social media. Jagmeet Singh, leader of the NDP party, has a TikTok account where he piggybacks onto social media trends with a spin towards his cause and he and does it well. This is something that is very new in politics and there are many political figures who are thriving on social media – AOC, Obama, and previously Trump are a few examples.
I don’t know if Singh’s social media accounts are enough to win votes, but the spread and appreciation for the content must convert to something positive. It could be awareness, particularly with a younger crowd, which is beneficial for a political party leader.
Post Malone has publicly supported him, though he isn’t even Canadian, but sharing that content with his followers introduces Singh to a huge group of people.
Do you follow politicians on social media? If so – why do you enjoy following them?
Personally, I like seeing politicians active on social media. I’d argue it’s a great way to reach a wide range of people, and it’s the perfect place to provide quick updates and comments throughout the day. And Jagmeet Singh has managed to make his content entertaining at the same time.
Following politicians is a small window into who they are – the issues they care about and the language they use will help followers develop an opinion on them.
For the most part, I think social media has provided a unique and beneficial platform for governments to use for a variety of reasons. Trump’s use of Twitter and subsequent ban is a topic for its own blog post, but if the platforms are used wisely they can certainly be worthwhile.
For social media, I would post the following to engage followers:
Facebook: If you’re not following this politician, you should be. Read my latest blog about Jagmeet Singh and how he strategically uses TikTok.
Twitter: How #JagmeetSingh is reaching youth in ways other politicians might learn from. Read about it here.