Aspiring Prime Minister By Day, TikTok Star By…Day

I had a bit of a chuckle when reading the course content about governments and social media. We’ve come such a long way with technology in a short length of time, and the pandemic has made everything virtual, so there were a few examples that the government is now doing in the present.

We also read about Obama’s election and how social media played a role. It reminds me of a Canadian politician who has a unique approach to social media. Jagmeet Singh, leader of the NDP party, has a TikTok account where he piggybacks onto social media trends with a spin towards his cause and he and does it well. This is something that is very new in politics and there are many political figures who are thriving on social media – AOC, Obama, and previously Trump are a few examples.

I don’t know if Singh’s social media accounts are enough to win votes, but the spread and appreciation for the content must convert to something positive. It could be awareness, particularly with a younger crowd, which is beneficial for a political party leader.

Post Malone has publicly supported him, though he isn’t even Canadian, but sharing that content with his followers introduces Singh to a huge group of people.

@thejagmeetsingh

Young people are going to make history in the next election!!! #greenscreenvideo

♬ Stromae Alors on Danse – ᴍᴇɢᴜᴍɪ & ᴋʏᴏ 🦋

Do you follow politicians on social media? If so – why do you enjoy following them?

Photo by Nathan Dumlao on Unsplash

Personally, I like seeing politicians active on social media. I’d argue it’s a great way to reach a wide range of people, and it’s the perfect place to provide quick updates and comments throughout the day. And Jagmeet Singh has managed to make his content entertaining at the same time.

Following politicians is a small window into who they are – the issues they care about and the language they use will help followers develop an opinion on them.

For the most part, I think social media has provided a unique and beneficial platform for governments to use for a variety of reasons. Trump’s use of Twitter and subsequent ban is a topic for its own blog post, but if the platforms are used wisely they can certainly be worthwhile.

For social media, I would post the following to engage followers:

Facebook: If you’re not following this politician, you should be. Read my latest blog about Jagmeet Singh and how he strategically uses TikTok.

Twitter: How #JagmeetSingh is reaching youth in ways other politicians might learn from. Read about it here.

5 thoughts on “Aspiring Prime Minister By Day, TikTok Star By…Day

  1. Great post Rachel – I think you are really on to something. The age group with the lowest voter turnout is 18-24 year olds. Social media is the perfect way to speak to these folks. I remain hopeful that the messaging will focus on bite-sized amounts of meaningful content though, not just cool dance moves – we need to engage this group in the important issues. Big challenge for their social media managers!! Thanks for thought provoking content!

  2. Hi Rachel, great post! I personally do not follow any politicians on social media, but I do sometimes peruse the social media content of Calgary Mayor Naheed Nenshi. I think his social media makes him even more relatable and approachable.

  3. You brought up some good points about a politician. Of course, he is a politician. So, yeah, his integrity is immediately easily questioned, and that too, is the topic of another discussion. His view of young people voting looks awfully prejudice to me. I would expect that all young people that represent Canada had the right to turn up, and not just one demographic. It saddens me when Canadians claim to be independent in nationality and thinking, yet play American games, and do what they do, and then pretend we’re so different, or better. It’s always guys like Singh that are so desperate to not be American, that they create a national complex amongst us, where Yanks go, bad Canadian bosses yank us too. I for one, am a Canadian, and I do what I do. Not what America does. Singh needs to stand down.

  4. Reblogged this on Algonquin College Social Media Certificate Program and commented:

    Hi Rachel,
    I think this is a great point. Seeing politicians online helps us to feel more relatable as opposed to getting the message on our answering machine. I feel this also relates to our discussion post, where we discussed the separation of our professional and personal personas.

  5. Hi Rachel, I couldn’t agree more! Having a strong social media presence is beneficial in any industry, but especially in politics. Singh’s use of Tiktok has definitely created an opportunity to show voters a more personal side of him which has not been the case for a vast majority of politicians. As Brenda mentioned above, social media is the perfect perfect space to communicate and engage with younger voters, as many of us look to these platforms for news on current events and now politics as well! Even if his content doesn’t win him more votes in upcoming elections, I’m sure it will at least encourage a small percentage of people to get out and vote.

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