It seems like every week there is a new up and coming social media site, tie that in with daily posts about updates to the existing platforms and the options are endless. Yet the top sites (Facebook, YouTube, Whatsapp), remain at the top because they are constantly updating functionality and features. In some of the latest news, Instagram is adding a new shop section to capitalize on the increase in online shopping. Facebook has added Facebook Pay which is used for one-click purchasing, sending money to friends or donating directly to fundraisers. Twitter will be launching emoji-style reactions to tweets and Pinterest is adding expanded shopping features.
That’s a lot of potential
On average, more than 1.3 million new users joined social media every day in 2020 equating to roughly 15.5 new users every second.
There are now 4.2 billion social media users around the world. The number of social media users is now equivalent to 53% of the world’s total population. That is huge potential to reach a massive and engaged audience.
New, Newer, Newest
I took a peak through the 103+ social media sites you need to know in 2021 just to see what else is out there. Many of them are similar to the top used platforms but here are some interesting sites I found that would have great personal branding potential.
Triller is a music video app that allows users to create professional-level videos in seconds and offers features similar to TikTok.
Peanut is a social network for mothers and potential mothers to make friends and establish strong networks.
Academia is a platform for academics and researchers to share academic research
Athlinks is a social networking site geared to competitive endurance athletics.
Meetup helps connect users with local groups to meet up with new people.
LiveJournal is a blog-based site where users create blogs and journals for other users to read.
With so many options to choose from, there is so much potential to promote our personal brands and expand our networks. It becomes a matter of trial and error.
Are there any other interesting uncommon social media sites you have found? How did you hear about it? Do you use them?
Facebook: Social Media Platforms, Is there an uncommon site you like? https://bit.ly/3xoL0Qf
Twitter: #NewSocialMediaSites, check out some of the up and coming platforms https://bit.ly/3xoL0Qf