Pixabay from Pexel
What is Social Selling?
Social selling can be defined as the practice of finding and connecting with potential customers on social media channels. Social selling is about building relationships through meaningful interactions either one-on-one or with a small group.
Social media tools such as Hootsuite, and Talkwalker, will help you indentify leads who are already talking about your brand, your product, your competitors or your industry. This allows you to reach out to an audience who already has an interest in your offering.
Social selling is not about overloading potential customers with unsolicited tweets or direct messages. The relationship-building process needs to be natural and authentic. Authenticity builds trust. Trust is built by being helpful, offering insights and sharing relevant information. Focus on the needs of the client first and selling second.
The Covid-19 pandemic moved relationship-building online. A recent Forbes article showed that 87% of business people cancelled events and 66% postponed events because of lockdowns and gathering restriction.
Pixabay by Pexel
Considering the sheer volume of people currently using social media, the potential for brands using social selling is huge.
- 4.2 billion people worldwide are active on social media
- social media platforms gained 490 million users in 2020 alone – that is a 13.2% increase 2019 saw a growth rate of 7.2%
Source: The Global State of Digital – Hootsuite
Your top competitors are already social selling. Using social selling means staying competitve.
- 200 million Instagram users visit a profile at least once a day
- 81% of Instagram users are researching products and services on the platform
- 18.3% of Americian Facebook users made a puchase via Facebook in 2020.
- 70% of YouTube users bought a product after seeing it on YouTube.
The social media network that is best for your brand will depend on your target audience and your approach to social selling. Twitter and Instagram are casual and communication comes naturally. These are both great relationship building sites. LinkedIn is a more formal business platform. Business to business (B2B) can reach out to other businesses to found out who the decision makers are.
Social selling is about personalizing your social media message and being yourself. Relationship-building takes time, effort and consistency. Social selling leverages social media to help you build relationships, expand your network, streamline your lead generation and meet sales goals. Social selling is ultimately about building connections between your social media activity, and nurturing your customers to increase your interactions with them.
Do you think your online purchases will decrease after the stores fulling re-open? Let me know in the comment section below.
Facebook: Will your online purchases decrease after stores re-open? https://bit.ly/3xaxPSZ
Twitter: Will your online purchases decrease after stores re-open? https://bit.ly/3xaxPSZ
Chia, [User Name], (May, 13). What is social selling? plus, social media selling tips for twitter & linkedin/social media index. [Video]. YouTube. https://www.youtube.com/watch?v=uegJUHy9Is0
Fisher, A. (2021, January, 13). Forber. Why now is the time for social selling. Why Now Is The Time For Social Selling (forbes.com)
Newberry, C., Olafson, K. (2021, May, 6). Hootsuite. Social selling: what is it, why you should care and how to do it right. https://blog.hootsuite.com/what-is-social-selling/
The Digital Sales Institute. [User Name]. (2020, May 12). What is social selling. [Video]. YouTube. https://www.youtube.com/watch?v=YK1umGg0Ut8