COM0015 – Blog Post #1 – Tools and Sources 

Media Listening/Monitoring Tools

  1. Google Alerts

Google Alerts sends you updates on certain alerts that you can curate in regards to your business or personal interests. You can easily edit how many update emails you receive daily and edit the alerts in case you are getting repeated articles in your email alerts. It is a reliable and constant stream of news alerts that are directly related to your selected interests. 

2. SimilarWeb 

This site is very easy to read and the site charts out all sorts of helpful information for whatever your monitoring. It is colourful and eye-catching, which aids in the readability of the information presented on this site. SimilarWeb allows you to refine your search parameters in many different ways. Each way is created to fit a different monitoring need. This site breaks down the information into percentages and into factual numbers along with allowing you to select any period of time that is relevant to your data collection.  

New & Update Sources

  1. Twitter

Twitter is something rather new for me as I had avoided using Twitter as a source for news updates for a long time. Looking back I can see how that was a mistake and going forward I plan on utilizing Twitter to the best of my abilities. Twitter allows you to select topics of interest from a plethora of different topics. Twitter then ensures that you will see the most popular or currently trending posts in each of the selected topics on your feed. This an easy way to keep in the loop about current news on each topic. On the top right side, there is a news feed area that updates frequently and is tailored to the area of the world you live in and worldwide breaking news. That news feed along with the people I follow and the topics I have selected help ensure that I am always updated with the most recent and revenant news. 

2. Facebook

I have been a long-time user of Facebook, for a while I used it just to keep in contact with my friends and family. Now however I am using it to keep in touch with more niche content thanks to Facebook pages and groups. Breaking news is the only world news that does appear on my Facebook feed because unlike Twitter it does not have a section on the homepage dedicated to what is trending around the globe. However, I can scroll through my Facebook feed and only see news and trends related to the pages I like or groups I am a part of. In this regard, I am always up to date on what is trending and new in each group that I have personally joined so the experience is more refined and personal than what you would normally see on a Twitter or Google News page. 

3 thoughts on “COM0015 – Blog Post #1 – Tools and Sources 

  1. I’ve been looking for some new monitoring platforms to try out and I’ve never head of SimilarWeb, thank you for sharing I will be sure to check it out. Currently I use Google Alerts and Meltwater

  2. Great blog, Kimberly!

    Thank you for mentioned SimilarWeb as it is a platform I was previously unfamiliar with. I am a very visual learner so the colour and graphics sounds like something that would interest me. I definitely intend to look into this platform more in the future.

    Thank you!

  3. Thank you so much for sharing and offering SimilarWeb as a metric measuring tool. I currently rely on Google Analytics, SEMrush and platform insights to measure metrics for the company I work for. SimilarWeb is new to me and I really like how there is a limited free version available to “try before you buy”.
    I have created an account and look forward to utilizing a new to me tool!

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