COM0015 – Blog 4: Learning Something New

One unexpected thing I have found is how important case studies are especially when learning about social media practices. Case studies provide a vision, a portal into experiences, both real and hypothetical. They are an excellent learning tool that challenges the reader to immerse themselves in different scenarios and to work their way through those scenarios to reach a resolution or decision. I am intrigued enough to learn more about there use in the terms of social media.

Photo by Anthony Shkraba from Pexels

Normally when I find an article or website that I like online, I will just add it to my favourites list. However, I have recently learned of a website, as a result of taking this course called Pocket ( that allows you to create a space of your own for all kinds of things including:

  • Articles
  • Videos
  • Apps
  • Websites/pages

This is more useful than having to scroll through your long list of favourites trying to find that one thing you bookmarked a long time ago.

I did not realize how many online monitoring and measuring tools were available. I always stuck to google alerts, as it was the only one at the time that I was really familiar with. This course has taught me that there are countless options out there now and more seem to become available almost daily. This has allowed me to do my own research and discover what tools I was missing or had not tried. I have discovered what a KPI is (key performance indicator) and what it is used for. Anyone with a business, big or small, can use and benefit from it.

“A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a non-profit (or another type of organization) is achieving its key organizational objectives.”

(Ibrisevic, 2018, p. 3)

This is a good tool to remember going forward as I hope to measure the effectiveness of my online business and social media presence.

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