What’s Your Preference?

Networking : In-Person or Online?


Photo by Visual Tag Mx from Pexels

Taking this course has taught me a lot about the business side of social media. With the on going pandemic, many businesses have shifted online. On one hand, you can quickly connect with others all over the world but on the other hand, it has made in-person networking a bit difficult.

My initial reasoning for taking this program was to get into a career in this field. I am hoping this happens sooner than later. With that being said, it’s essential for me to develop a networking strategy both in-person and online.

Online Networking

In order to have a successful strategy, I can’t just dive into different platforms. I need to have goals. What exactly do I want to gain from this? Quite frankly, I’m not 100% yet. This would be the first step for me, creating goals.

From there, I will be more active on different platforms and form my personal brand. I believe having a personal branding strategy will be key to my networking strategy. I will admit that when I first meet someone or find a new company, I go to social media to look them up. Do they have a completely different persona online? I want to see how they portray themselves and how they engage with others. I know this will be something that any future employer or connection will look for.

In addition to my personal branding, I will be connecting with others. I can’t expect to complete my goals without introducing myself and forming connections.

In-Person Networking

Carrying on with the connections, this will play a major role in my in-person networking. Personally, I am more introverted so the thought of putting myself out there and attending certain events isn’t my first option. Regardless, I understand the impact of having that face-to-face connection can provide.

Networking in person will give me the opportunity to show my personality. To give life to the person behind the screen. Ultimately, this can be a true test one my end because I will be able to find out who I want to associate myself with.

Keeping these connections is just as important as starting them. Staying in touch with others and keeping that friendship alive is going to help in the long run. Whether this means meeting others via that initial connection or gaining opportunities, it will pay off to put myself out there.

For the foreseeable future, online webinars and classes will be my go-to in order to gain more skills. Depending on where my future job gets me, I will be attaining skills that will aid in my occupational development.

Before learning any of these skills, I will be updating my LinkedIn profile and putting my networking to good use.

Pre pandemic, I would attend IMATS which is a makeup trade show. Not only did I meet others, but I also gained tips and knowledge about the industry. I would love to attend an event like that again or another show to connect with others.


Which type of networking do you prefer?

P.S. my favourite pre-pandemic activity to meet others was going to concerts (minus leaving the venue).

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