Blog 7 – The Art of Storytelling

Storytelling is important in that it reaches people on a more emotional level. It’s not just about the story itself, but how you’re telling it. Your personality can shine through, even on a corporate blog, and make you feel like you’re talking to a friend or colleague. It can make you/your brand seem more relatable, trustworthy, and real. It’s a great strategy to help you reach new followers and ultimately grow your business.

With that said, I have to admit I struggle with the idea of sharing my personal story from a business point of view. I do understand the value of a story (your story), and writing about your particular experiences so that people can connect on a deeper level, but I find it difficult to merge my personal experiences with business – I’ve always been a private person when it comes to my career, and don’t necessarily want people to know my story… and frankly, I don’t think they need to know. Glimpses, perhaps, but not my story. 

However, what I will continue to work on is developing my unique voice – my own personal writing style – by weaving my personality into the tone of my professional writing, and being as organic and authentic as I can!

One thought on “Blog 7 – The Art of Storytelling

  1. Hi Sara,
    I hear you 100% about not wanting to share too much information about yourself. I have seen that online with businesses and sometimes think, “ewwww, I really didn’t need to know that!”.
    Sounds like you have it figured out, though, about your personal voice and writing style.
    I am very careful as well about what is online … as you well know, it never disappears! So, you have to make sure you can stand behind what you say for the long run.
    All the best,

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