My super-fan is a client who values the creativity, strategy, and design execution that I bring to the table. They put their trust in me, and allow me to do what I do best, in order to achieve their marketing goals. They are the first to pass my name onto other colleagues or businesses, and boast about the services that I provide. These are the clients I build long-lasting, and mutually-beneficial relationships with.
What do they want? They want great creative that is on-time, on-brand, and on-budget. They want a marketing partner who gets excited when sharing ideas about their project or company. They also want someone who is willing to go the extra mile for them, in order for their busines to achieve the best possible outcome. It’s not enough to just get the job done – you need to be passionate about what you’re doing, and do it really well.
I’ve been fortunate to have worked with several super-fans over the years. They’ve been my bread-and-butter, and I attribute much of my success to them, along with the groundwork I laid when I started my small business.