“SEO for Social Media” is a course I took on Linkedin Learning. I chose this event because throughout the entire Social Media course, SEO is the one thing I have had a difficult time wrapping my head around. I know search engine optimization is very important in social media and therefore I wanted to take the opportunity to expand my learning on it.
Gabe Villamizar was the instructor, and unfortunately because this was not a live event, I wasn’t able to interact live with him. However, I did add him to my linked in account, and will not hesitate to contact him, if ever I need to know more about SEO. I found him to be a great speaker and very intelligent. He knows his stuff.
He mentioned some things I already knew how to do thanks to the social media course (such as hyper linking in a blog post) however, he went on to explain how important adding these links are for SEO. He also mentions that articles that are 2000+ words get more top 10 places in searches. That was definitely something I learned that I will keep in mind. I also learned that when doing B2C the best platforms to post on are Facebook, Instagram (which is almost a 50-50 balance of men and women users) and YouTube.
Gabe explained how important profile optimization is when working in social media. Something he said is the quote I will take away:
“Begin seeing your accounts and profiles as your digital worldwide billboard on the busiest freeway where hundreds, thousands and millions of cars drive by 24/7, 365.”
He went on to explain how important is to make sure your accounts are completely filled out “Account Completion” He also explained that consistency across all platforms in the name of the game, which I remember learning throughout the social media courses. All of these things help with SEO, which in return gets you the results you want, traffic to your website.
I will definitely being attending more courses and events when they are offered on LinkedIn Learning. I believe they are credible and I take a lot away from them. It is great that there always seem to be new videos/sessions coming out and so I can always improve my skills.