Blog Post #5 – Personal Brand

What is a brand? A brand goes beyond a simple logo. It’s the perception of your company, and how it makes people feel. My brand – Insignia Creative – is not only my visual identity, but my voice, personality, values, and of course the services I provide.

Insignia Creative Group is a small but mighty full-service design studio located in Kitchener, Ontario. We support other small businesses by offering exceptional design and marketing services at affordable rates. We have a streamlined process, and a lower overhead, allowing us to pass additional savings to our clients, who would typically spend 2x the amount on the same or lesser advertising efforts. We establish goals for everything we create, and align our design and marketing to ensure our clients get the results they seek.

Clients tend to comment on the creative flare and insight that Insignia provides them with. Colleagues would likely agree that creativity and reliability are two traits at the top of the list when thinking about Insignia as a brand. I will always go the extra mile to get things done, and done well.

One strategy I’ve recently tried (to make my small business stand out and reach audiences I wouldn’t normally reach) is advertising via good old-fashioned mailers. I downloaded a list of local companies from the Kitchener Waterloo Chamber of Commerce website, and was able to obtain contact information of other business owners. Typically advertising agencies do not go this route, but I wanted to experiment. In total, I sent out 30 professionally printed mailers, directed to local busines owners. While I did not receive a response as of yet, I did notice an uptick in visitors to my website as well as my google page. The next mail-out I send, I will be calling these companies to introduce myself as a local business owner. (Support local!)

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