Blog Post #2: Strong and Weak Organizations

An organization I feel is doing Social Media right is The Happy Sleep Company. If you’ve read my earlier posts in other courses, you’ll know I am a huge fan of this company. Their feed is just done so right. They have consistent colors, logos, tone, etc. She shares videos that are 100% appropriate to their target audience and they keep things real. They are selling a product, however, they also share so many tips on their various platforms that really do help out first, second and even third and fourth time parents. They just recently posted a reel about two different moms making completely different choices for their families, and the company emphasis that it is 100% okay to do things differently. They make it a key point to say “Do what works for your family.” They are very consistent with posts, and share many stories. They go love often, and have recently started a podcast.

An organization I feel could use a better Social Media Strategy is Lots of Dots. I know they are new to social media, but they definitely could use a better social media plan. They are in the industry of arts and their main object is to sell paintings. They have an Instagram account, Facebook account, and a website. They are inconsistent with postings and don’t post nearly enough on either platform.  From my understanding they are going through some changes, so hopefully we will see things like more consistency, a solid color scheme, more posts directed at a targeted audience, and more engagement out of them soon! I feel they would sell a lot more paintings and reach a much larger audience if they were to adopt a better social media strategy. Even just by being more consistent and using more platforms like Twitter, they would start to see the results they are after.

Photo by Cristian Dina on

2 thoughts on “Blog Post #2: Strong and Weak Organizations

  1. Hi Shawna,

    I am curious about the company that you mentioned, Lots of Dots. I could not find their website, and there are a whole bunch of Instagram accounts with similar names. Could you include links?

    Rob J

  2. The Happy Sleep Company’s account is inviting. Much like you mentioned about them posting tips and snippets of their podcast, instead of just upselling products constantly. They do a fantastic job at engaging with their audience on pretty much every post! I can appreciate this company for its social media strategy.

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