COM0015 – Blog #4 – Out of the Box

Over the course of the past year, I have been learning so much about social media marketing, and in particular the strategies that go along with it. I have always been fairly confident in using applications such as Facebook, Twitter, Instagram, YouTube, etc. The unexpected applications I have found and fallen in love with are TikTok and Cyberimpact. These two applications are now in my daily use. 

TikTok

The first unexpected application I am going to talk about, is actually the most recent one I have started using! For the longest time I had heard of TikTok, but never bothered to look into it, or even sign up for it, I just assumed it was a “video app that teenagers used”. I never really considered the marketing side of it. Recently my husband and oldest brother signed up for it and both of them were very absorbed by it – at almost 40 years old I couldn’t imagine what they found so intriguing about this video app. 

Finally, a few weeks ago I gave in and downloaded the app. WOW, did I find myself down a rabbit hole of videos – I don’t even know how many hours I lost on that app. I was so fascinated, I loved it! But what shocked me the most, was how business promoted on it. I always thought it was “just a place for influencers”. Businesses were able to make a short 60 second video, and in some cases, it wasn’t until the end of the video that I realized I was actually watching an advertisement, especially the companies that really picked up on current TikTok trends. 

I absolutely love the app, I spend more hours on it then I wish to admit, and I am a believer that it is a great place for companies to be. It is interactive, entertaining, and definitely the way of the future. 

Cyberimpact

The next application I want to talk about is Cyberimpact. This is an email marketing tool. But what I really liked about this application is that it is Canadian (Cyberimpact, n.d.)! While being Canadian had its obvious perks – such as supporting local and simple billing, what I really liked about it is that it is made to work smoothly with Canadian Ant-Spam Laws (Cyberimpact, n.d.). A Canadian company, designed for Canadian needs, how great is that! 

In terms of overall use and support, it worked similar to many other systems I have tried. You upload your contacts, design your templates, write emails, and blast out your newsletter. I cannot say the concept of Cyberimpact was innovative, but making a system that works with Canadian needs and laws – that was the real game changer. 

I think it is easy to see why I love these two applications so much! What unexpected applications have you found and fallen in love with? Tell me about them in the comments below!

Sources:

Cyberimpact (no date). Contact us. Retrieved from https://www.cyberimpact.com/en/contact-us/

Cyberimpact (no date). Logo. Retrieved from https://images.app.goo.gl/AJZMKsRGwfo9tfSM6

Cyberimpact (no date). Why Choose Cyberimpact. Retrieved from https://www.cyberimpact.com/en/

TikTok, (no date). Logo. Retrieved from https://images.app.goo.gl/7hWxMJxLczDu8Ujy6

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