COM0015 – Blog #4 – Out of the Box

Over the course of the past year, I have been learning so much about social media marketing, and in particular the strategies that go along with it. I have always been fairly confident in using applications such as Facebook, Twitter, Instagram, YouTube, etc. The unexpected applications I have found and fallen in love with are TikTok and Cyberimpact. These two applications are now in my daily use. 


The first unexpected application I am going to talk about, is actually the most recent one I have started using! For the longest time I had heard of TikTok, but never bothered to look into it, or even sign up for it, I just assumed it was a “video app that teenagers used”. I never really considered the marketing side of it. Recently my husband and oldest brother signed up for it and both of them were very absorbed by it – at almost 40 years old I couldn’t imagine what they found so intriguing about this video app. 

Finally, a few weeks ago I gave in and downloaded the app. WOW, did I find myself down a rabbit hole of videos – I don’t even know how many hours I lost on that app. I was so fascinated, I loved it! But what shocked me the most, was how business promoted on it. I always thought it was “just a place for influencers”. Businesses were able to make a short 60 second video, and in some cases, it wasn’t until the end of the video that I realized I was actually watching an advertisement, especially the companies that really picked up on current TikTok trends. 

I absolutely love the app, I spend more hours on it then I wish to admit, and I am a believer that it is a great place for companies to be. It is interactive, entertaining, and definitely the way of the future. 


The next application I want to talk about is Cyberimpact. This is an email marketing tool. But what I really liked about this application is that it is Canadian (Cyberimpact, n.d.)! While being Canadian had its obvious perks – such as supporting local and simple billing, what I really liked about it is that it is made to work smoothly with Canadian Ant-Spam Laws (Cyberimpact, n.d.). A Canadian company, designed for Canadian needs, how great is that! 

In terms of overall use and support, it worked similar to many other systems I have tried. You upload your contacts, design your templates, write emails, and blast out your newsletter. I cannot say the concept of Cyberimpact was innovative, but making a system that works with Canadian needs and laws – that was the real game changer. 

I think it is easy to see why I love these two applications so much! What unexpected applications have you found and fallen in love with? Tell me about them in the comments below!


Cyberimpact (no date). Contact us. Retrieved from

Cyberimpact (no date). Logo. Retrieved from

Cyberimpact (no date). Why Choose Cyberimpact. Retrieved from

TikTok, (no date). Logo. Retrieved from

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