In 2013, a culture-changing app appeared on the App Store in the form of Vine. Vine was a social media network in which people could post six-second long videos that would loop over and over again. The videos could be about anything but would often focus on quick 6 seconds sketches or singing. By 2015, the platform had 200 million users. The platform was a huge hit before eventually shutting down in 2016. While Vine made not is known as well to younger people today, it popularized the trend of video sharing and content on social media platforms. After Vine came around, Instagram, Snapchat, Facebook all began to introduce video creating technology into their platforms. Vine also popularized a lot of content creators such as Cameron Dallas, Logan Paul, Jake Paul, Bo Burnham, and even singer Shawn Mendes.
Along with bringing people into the spotlight, Vine also introduced a lot of vocabulary into the Millennial/Gen Z crowds. Expressions such as “Yeet”, or “Merry Chrysler” are still said today, or phrases that are instantly known such as “Hi. Welcome to Chilli’s”, “It’s an avocado…thanks”, “THAT’S MY OPINION!!!!”, “Oh my god, they were roommates”. Even though Vine has been shut down, compilation videos still exist on YouTube, and each video has hundreds of thousands to millions of views.
While the platform was successful for it’s impact on culture, it was shut down reportedly due to waining popularity to other social media platforms such as Instagram. It also suffered from being difficult to market on and make profit due to the 6-second videos being too short to advertise. In 2016, once Vine closed for good, many Viners moved to YouTube or Instagram to continue to make content. Today, the hole that was left by Vine has been filled in by Tik Tok, a platform that focuses on short-form videos utilizing music or sound bites to make sketches, cooking, singing and so much more. Tik Tok has taken what Vine start and found a better way to use it. Despite Vine being gone, one can never forget the legacy and the impact of Vine on social media and short-form video content.
What are some of the most impactful Vines you remember? Do you think that Tik Tok would even exist today without Vine being in creation first? Let me know down below.
Twitter: Remember Vine? Take a Look at It’s Impact. https://bit.ly/3aHNbWI
Facebook: Before Tik Tok There Was Vine. Take a Look at What Made It So Impactful. https://bit.ly/3aHNbWI