COM0014 – Blog #4: The Happy Sleep Company

The Happy Sleep Company is a company based out of Ottawa but works with people worldwide. They help families sleep coach their babies and toddlers to get the healthy sleep they need to ensure proper development.

Erin Junker, the founder of the company does an excellent job engaging with her audience (and customers, new and existing) She uses a friendly, happy-go-lucky approach when addressing her audience, and uses bright filters and eye catching images. She has her brand image set in stone, and is very consistent with it. When you see her colors and logo, you know exactly who it is and what they represent. She also incorporates her own family into her posts, which gives us that personal touch. Her target audience is mainly new parents, and so she does an excellent job catching their attention with online giveaways. Not only does she please her audience with the giveaways, but she also gains tons of followers by doing this! She collaborates with companies that give things away that are useful to new parents.

I love how she does question periods with her audience. New and existing customers get the chance to interact with her live on Instagram and ask questions related to sleep. She does this quite often and it really helps out her customers, and definitely gets her more business. She uses catchy, heart warming messages like “Happy Sleep, Happy Parents” which are very eye catching to sleep deprived parents!

Her approach is absolutely working, as her followers and business keeps growing, she even has added more staff members to help with the work load. I know firsthand what she does is working, and definitely recommend her services.

Photo by Dominika Roseclay on

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