Social Media Influencer is a new kind of job that appeared at the beginning of the 2010s. YouTube, Instagram, Tiktok, etc.… made regular people suddenly become Social Media Influencers by simply posting content or promoting a product on their page. This new marketing strategy is used more and more by companies to attract potential buyers. Social Media is usually dedicated to a younger generation and so from a marketing strategy perspective, companies and businesses needed to start advertising on social media to attract those consumers and what better way to do so than by using people to promote their product. The way these marketing works is that they look at social media and see who is attracting the most views or who has more followers, they approach them after they become more establish and sponsor them with a variety of things which can vary for example from free sample of make-up to a free dinner and even sometimes a free trip. Those Social Media Influencers then share on their page photos, videos, clips, etc.… with the product of the company or business that sponsored them and this way it is a win-win situation for both parties. Social Media Influencers also receive money every time they post something on those social media platforms.
One of the most prolific areas that Influencers are used in are restaurants because everybody goes to restaurants and more often than not, people usually consult social medial before trying out a new place or a new type of food. For a restaurant, the use of Social Media Influencers is less costly than regular marketing strategy like fliers or add in journals. You can read my previous blog on why restaurants should use social media to promote their businesses to learn more on that subject. Social Media Influencers play a big role in promoting their businesses because they take for example very good picture of their food, put it on their social media pages and encourage people to come and visit their restaurants. Since a lot of the new generation are following those Influencers on social media, they are encouraged by them to go try the new drink at that particular restaurant for example,
Photos taken by Roman from Pexels.
But is Social Media Influencer a career? According to various sources, it is easier for someone to become an Influencer than stay an Influencer because of the competition is very harsh. A lot of Influencers became a millionaire over the years because companies paid them a lot of money for each post they were creating which puts a lot of pressure for new people that want to become Influencer as well. Since those Influencers are relying on businesses and social media to pay them for the things they post online, there is the risk then one day social media will disappear or become irrelevant and all those Influencers will lose their job. Being an Influencer is a very stressful job. After all, they are always trying to be unique to attract more and more followers because they receive money from social media platforms for the numbers of followers they have and if their numbers drop, then so does their pay. So more often than not, Influencers will have to sell something they do not believe in to make sure that they receive a paycheck which can have a huge impact on how they present themselves on the Internet. In the digital world, each Influencer is battling with other Influencers to have control and attract more businesses to their social media pages. This can become a very stressful environment for young people that are trying to establish their mark on the world and probably why a lot of them have a very small career before returning to a more traditional career.
Here below is the point of view of a social media influencer on the fact that her job is not as sustainable as she thought:
So, what do you think about this video? In your opinion, is Social Media Influencer a real job? Can Influencers make a career out of it? What are the impacts on our society in the way we consume new products or new experiences?
Looking forward to reading your comments on these questions,