INSTAGRAM, THE END OF PROFESSIONAL PHOTOGRAPHY?

Photo by Victor Freitas on Pexels

Instagram first made its appearance in 2010 but became more popular in 2014. The main objective of this app is for people to be able to share pictures and a short video with others around the world. Those photos and videos for example can be altered to emphasize the colours and shape them. Today more than 1 billion people use this app and the number of subscribers keeps growing. The fact that most of us now have a phone with a camera integrated into them has facilitated every one of us to be able to become photographers. Now every time somebody sees something that he wants to capture, it is a possibility and they can now use filters to emphasize the beauty of the picture. The picture is then posted on social media for the world to see and comment on it.  

A great example of the usage for this app would be restaurants since most of us when we go to a restaurant will likely take a picture and post it on our page for others to be able to see how it looked and make up an opinion about it. This counts as free publicity for those owners who also can use this social media platform to advertise their restaurant. Since the pictures can be altered with the filters, they often look as good as if they had been taken by a professional photographer but with little cost.

But with that new app and the fact that it is easier now for anyone to take a picture, alter it and post it on this social media, this means that the work that was being done by professional photographers has been greatly diminished. With all the possible alterations available in the app, anybody can use them to enhance their picture at no cost which permits anybody to publish exquisite photography anywhere in the world. In the previous example, owners of restaurants do not have to hire any more professional photographers to take pictures of their food to put them on their menu or online publicities because they can do it themselves on Instagram and still reach a lot of people. 

Criticism over the use of this social media to distribute photography has been established in the last few years when the photography community realized that anybody could take similar photos and published them without even receiving a salary for it. Since anybody could take a picture with their phone and altered it, this meant that people would be less inclined to buy pictures made by professional ones since they were easily accessible on the platform at no cost. Another issue that Instagram has created for professional photographers is the fact that anybody now can become an Influencer by simply creating content on their page which results in diminishing the art behind the photography. Professional photographer plans every one of their pictures. Pictures are a form of art and when Influencers take pictures just to create content for their page, it kinds of breaks the art behind the photography because they become common and can easily be scroll down by anybody that is following the Influencer. Since Influencer attracts people to visit, for example, a beach because they saw it on Instagram, then the photography that was taken by a professional photographer might not be necessary for companies to buy because instead they can use the one published by the Influencer freely. In the long run, professional photographers will probably be less attractive for businesses and art lovers and their profession might disappear.

See the video below for another point of view on the current subject:  

So, what do you think about the comments made in the above videos? Do you agree with him or not? What would be a way to prevent this profession from disappearing? Is Instagram really to the best way to capture the wonders of the world? Is Instagram here to stay? What are your thoughts about this app?

I am waiting for your comments to see your view of the subject,

Catherine

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