We have officially made it to 2021, a year of recovering and hope, a year that seemed to have taken it’s sweet time getting here. 2020 was a devastating year to many, it was a time where the world was locked in their homes, away from friends and family, leaving them to turn to social media to connect. This was the biggest year for social media according to Hootsuite, 3.8 billion people, or 49 percent of the planet’s population, were active on social media. I would be lying if I said looking at my screen time these days didn’t alarm me, I devoted most of my 2020 year to watching TikTok video’s and planning out my Instagram feed, as I am sure many of you can relate.
For a year that was mostly distanced, I did find it one of my most social, I found myself on Facetime, Imessage, and Messenger more then ever before. I had nothing but time to reach out and check up on what some of my friends and family were doing, it confused me as I had never been closer to people, despite the physical distance. The amount of new apps that were downloaded on my phone in 2020 was at an all time high, I had downloaded TikTok the week of the first lockdown, I truly believe it was one of the only things keeping me entertained, as my attention was only needed for a 15-60 second video, until I would swipe to the next, which I did for countless hours and days. I don’t believe that the app would of had as much success as it did if it wasn’t for the pandemic, people chose to laugh and bond over an app that helped escape the reality that was 2020.
With much of the world in a stay at home order, many people lost their jobs or had to work from home, you could say that people involved in social media work were quite lucky as it was almost like business as usual, but in their pyjamas. Influencers also had the ability to continue working almost as normal, with people turning to their phones more then ever, the attention was on them to grow and promote. Online shopping was heavily abused throughout the year, I can promise I made up a good chunk of that percentage. With people constantly scrolling through their social apps and seeing all the brands and influencers posting about the latest trends, and with nothing on the calendar to look forward to, why not order a little something to keep a lookout for in the mail. In many ways, social media had a hand in keeping 2020 afloat.
So if 2020 was the year of all things social media, what is in store for 2021? Will we top the numbers from the year before? How will this affect us once we return to our normal routines? Will we be doing TikTok dances at our desks? These are the questions I am left asking myself. I am hopeful and excited to see what is to come for 2021 on all things social media and our normal lives. What app did you spend your time on in 2020? What do you think is to come from all of this in 2021? Share your thoughts below!