When it comes to digital communications, some of the most important concepts to remember are to know your target audience, listen to them, and become a storyteller for your brand. Always remember that the way you tell your brand’s story must be interesting, captivating, and unique!
Storytelling is important for creating great digital content because it shows a passion for your brand and people are able to relate to your content, and your brand more easily. Storytelling is often inspiring and captivating so people will listen and want to know more. This will help you build a community for your brand.
I currently work for the Anglican Diocese of Ottawa, managing their social media. As such, my content will be guided by story by sharing the stories of all the churches within the Diocese. Each week I will be speaking with the clergy and lay leaders of a different church and begin telling the world each church’s story. I will share their history, as well as talk about their new outreach ministries, and how they are helping their individual communities, especially during the pandemic year. This will allow people to relate and see the churches as more than just buildings. This will help show the true passion of the people inside each of those buildings.
Storytelling is the foundation of digital communications. It is who we are, what we do, and how we do it. This is the important information we need to be sharing. Storytelling allows people to understand and feel your story. When you tell your story, people will begin to walk your brand’s story with you.
Fotios, L. (Photographer). (2020). Old cathedral facade in autumn park [Photograph]. Retrieved from: Pexels. https://www.pexels.com/photo/old-cathedral-facade-in-autumn-park-5986959/
Grabowska, K. (Photographer). (2020). Professional book narrator reading story and recording video [Photograph]. Retrieved from: Pexels. https://www.pexels.com/photo/professional-book-narrator-reading-story-and-recording-video-4476369/