You may have noticed a few weeks ago when logging onto Instagram that it was looking a little different. All the usual shortcuts were in different spots, and there was a new feature where you could shop at different stores by clicking where we used to click to check our likes and follows. This is because Instagram launched its e-commerce platform.
I know. Sounds crazy. All we do is complain about ads, and Instagram decided to cut out the advertising and bring us directly to the shopping stage. I love shopping just as much as anyone else, probably more, but that is not what I go onto Instagram for. When Instagram was created it was space for content sharing. Over time it has evolved with different features such as stories and IGTV. These updates, however, still stayed true to its core purpose to share content. Instagram Shop, however, is moving away from that purpose by prioritizing shopping over the activity page.
In my opinion, this change was just too much. What do you think of this new update?
Twitter: Do you like the new Instagram update?
Facebook: Is the new Instagram update changing what Instagram has always been about?
Resources:
Algonquin College Social Media Certificate Program 
Instagram users are growing up and now have money to spend. It does not surprise me that they tried this and it will not surprise me if it works too. The fact that you go to the platform to relax may actually help put you in the right mood for selling, or rather buying. Interesting update. Thanks for sharing!