After a long week of work, it’s often hard to sit down and make sure you’re posting regularly on social media. If you feel like that, well, you’re completely normal. For many, social media can be a daunting task. It becomes even more daunting if you’re not confident in your abilities, which can often lead to being totally overwhelmed. However, social media is no longer an option for the majority of businesses. Even if you struggle with it, it’s imperative to your brand to have an online presence.
Imagine this: being able to post regularly by spending only a few hours once a month. That is the power of social media automation. I use a program called Later for managing my social media accounts. For a low price every month, I can post on many social networks at once without having to struggle to write a caption each day. I spend about four hours at the start of each month to hammer out my entire content calendar.
After writing all of my copy, I can add tags, location, hashtags, and crop images all from the website. All of this information is saved, and then I tell it when I want each post to be published and that’s it. Now all of my content will be deployed without any further action on my end.
Tip: Don’t set it and forget it. As in, don’t just set up all your content deployment and then never check on your social media. It’s still very important to interact with your audience in a timely manner.
It takes a fair bit of work to understand when your audience is online. Normally you’d have to go into each social networking app and review your insights. With automated posting tools like Later, all that information is already plugged in to your calendar. If you look below, you can see the optimal times to post on each day of the week highlighted in pink. The software automatically reads through your insights and finds the best times for you to deploy your content.
By scheduling your content in these pink hot spots, you have a much higher chance of more people seeing your posts! This feature isn’t unique to Later, many automated social media platforms have the same built-in technology. Personally, I really love not having to study my audience and instead let the platform do it for me. With this feature, I can spend less time researching scheduling and more time on capturing more content!
Built in Analytics
Similar to scheduling optimization, analytics are also something you’d have to dig through your social networks to find. While they may not be hidden, it is an extra set to go in and search for these statistics. With automation software, analytics are displayed in a very user friendly manner. Shown below is my seven-day overview for an account that I manage. As a social media manager, this feature is something I utilize regularly. It helps me to draw up reports for clients with ease. All of the information that I need is easy to find and digest.
It comes down to where you want to spend your time. Are you a pro at finding analytics already and don’t mind having to open your apps everyday to post? Then maybe this doesn’t appeal to you. However, if you’re someone like me who struggles with consistency, this kind of platform is invaluable.
Do you currently use automated social media software? Do you think you’ll explore it after reading this? Personally I wouldn’t be nearly as productive without apps like Later. It saves me precious time and allows me to take on more clients. If you struggle with consistency on social media, I would highly recommend checking out automation software!
Facebook: Does posting on social media exhaust you? It might be time to explore automated social media software! Click here to find out more –> https://algonquincollegesocialmedia.wordpress.com/2020/12/08/the-benefits-of-automated-social-media/
Twitter: Can’t keep up with social media? This might be just what you need: https://tinyurl.com/y65jrqhk