Social media has become one of the biggest marketing tools for businesses around the world.
While scrolling through Instagram, I came across a post from Lush Cosmetics.
The picture they had posted grabbed my attention immediately as do most of their posts. I find their photography to be aesthetically pleasing as well as creative. I believe that when it comes to companies joining Instagram, they need to invest in a good photographer. Your focus should be to stand out and make people click on your profile. That is how you attract new customers and build a loyal following. A picture is worth a thousand words.
The Lush Social media team is very active when it comes to engaging with their followers. You are probably thinking right now “A lot of companies do that so why does this one stand out?” What caught my eye is the fact that the employee responding to the comments will sign their name at the end. I think this builds a relationship with the customers which will lead them to be loyal to the company and make them feel heard.
One organization that I believe has a weak strategy would be the Nordik nature spa in Chelsea.
I went through some of their posts and noticed a big gap between the number of likes on multiple posts. How can a big company go from over 1k likes on one post and a couple of days later only receive 200 likes? It became clear to me that they do not monitor their platforms. They post at different times and whenever they want. I also noticed that their posts are repetitive. I believe they should take the time to review their strategy and plan posts in advance. I believe they should try to stand out and be creative with their pictures and interact more with their followers regularly.