This week, I’ve learned lots about all the different kinds of storytelling, communication styles and the kinds of interactions that are encouraged with your audience.
There are many different methods of communication and storytelling, through oral communication, narrative storytelling as well as music and dancing storytelling. It started with oral communication that then evolved into drawings in caves as a way of storytelling, which turned into people expressing themselves through music and dancing. Many thousands of years later, writing emerged as the new and evolved way of communicating. This was better because it allowed stories to be shared to many more people and it could also be transported. Lastly, many more years later, the invention of the printing press allowed stories to be shared even further and faster than ever before. Fast forward to the 21st century, the web now allows anyone with an internet connection and an electronic device to share information and have it reach the other side of the world in seconds.
There are many ways to develop your very own communication style online, I will name just a few.
To start off, clarity and conciseness which means saying what you have to say by being as clear as you can be in the shortest word span possible. This is due to people having a very short attention span online. This means you have to say what you have to say in the shortest and clearest way possible to keep the reader’s attention.
Next, grammar, spelling and punctuation are also a necessary aspect in developing the perfect, eye catching post. If for example, you work for a news station and you make Twitter headlines with news with grammar mistakes, you’d make your news station look unprofessional. Grammar, spelling and punctuation are a vital part of social media posts especially in a professional setting.
To follow, we have passive vs. active voice which is the tone you choose to have on social media. A big mistake most people make is always using a passive voice and since using an active voice is more interesting to most readers, this is where a lot of people lose their audience.
Lastly, practice makes perfect which is simply to continue practicing all these methods to better yourself and improve your communication and storytelling skills.