“You can’t build a reputation on what you are going to do” is a perceptive quote about branding, by Henry Ford. Some successful examples of personal branding, based on character, are Martha Stewart, Oprah Winfrey, Richard Branson, and Elon Musk. Their Personal Brand is their personality and how they present themselves to the world.
According to Jacob Cass, in Building a Personal Brand, a Unique Selling Point (USP) and Visual Identity are important factors in building an online reputation.
What Is My USP?
Several qualities, when combined, set me apart from others and give me a unique perspective. One of these things is the fact that I am analytical and can work through situations logically. Another characteristic I have is that I am persistent: when I want to do something, I will try to find a way to make it happen. A third feature that contributes to my USP is that I am a life-long learner.
How Do I Stand Out?
Of my unique characteristics, I feel that continuous learning is the one that makes me stand out the most and contributes to my visual identity. It has enabled me to be recognized during my career, as well as personally. I am very proud of the fact that one of my best traits is that I am constantly upgrading my skills and knowledge. As well as conventional learning, such as taking courses, I learn informally from those people and events around me. For example, as part of my day-to-day life, I study the behaviour of the people in my organization. I like to reflect on the types of workers, how interactions happen, the impact of the new on the old, women in the workplace, just to name a few.
Going forward, as the world continues to get smaller and smaller, personal branding will become even more important than it is right now. How unique you are will eventually become your value. Do you agree?