TikTok is the latest and trendiest platform among teenagers and young adults. It has been portrayed as a difficult to use, “only for youth” platform by the older generations. However, this also was the case, once upon a time, for Facebook, Twitter and Instagram and these platforms are now considered an essential part of the marketing strategy of all businesses. It is now the time to be an early adopter of TikTok for your business and join companies like Chipotle and Nike in this platform, as it offers some unique opportunities for marketing for small businesses in great part thanks to its very specialized algorithms. Furthermore, the content that is many times seen as “impossible to create” has the tools available, all within the app to create great pieces of content and the precise set of “trends” that all businesses can take advantage of to increase their business reach.
The NOT only for youth tool
Imagine if there was a tool where your posts have the same chance of being seen as the ones from Starbucks, Nike and Apple. Imagine a social media company that offers an algorithm to choose what to show their users that is so advanced that it would be able to identify the public you want to reach and gives you insightful information about who you are reaching. This is what TikTok can be as a marketing tool.
TikTok also offers a great set of marketing tools especially designed with businesses in mind like in depth analytics and TikTok ads. Additionally, the algorithm does not prioritize videos from accounts with huge followings, this means that the video for your small business is in a similar playing field as other accounts with bigger followings.
It is NOT difficult to create content and engagement
For the untrained eye, the editing on the trendy videos looks fancy, difficult and definitely not something that can be learned in a short time. Why spend hours upon hours generating one video when you can take a good instagram picture for content in only a couple of minutes? Or a short story? In reality, the available TikTok editing tools allow you to learn how to use the platform in no time and you will be using these tools to post your rapidly generated content just as fast.
But… How to find what type of content and how can I generate engagement with it? The answer once more is simpler than the user that is not familiar with the platform may think. Within TikTok it is very easy to find the different trending topics and videos by keeping an eye out for trending hashtags, which you can later use to create your own content. There are also different features that can be used as a marketing strategy to generate engagement including Duets (collaboration like videos) and Hashtag Challenges which you can use in combination with your TikTok ads to increase your reach even further!
TikTok right now is seen by many as the platform for the youngsters with content that is difficult to create, when in reality it offers some amazing and unique opportunities for marketing that are not available in the most used business platforms. The very specialized and personalized algorithm, the presence of ad opportunities and the knowledge that a video from a small company has the same chances of being seen as one of the big names are just some of the few reasons why this platform should make part of your marketing strategy. It is time to take a chance on this platform! You will realize that thanks to their fantastic and intuitive editing tools, easy to find trending topics for content and features like the duets or the hashtag challenges can take your brand to a whole new level.
Have you considered tiktok as a marketing tool for your brand/bussiness?What do you think is the biggest challenge for tiktok to reach mainstream use as marketing tool?
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