“If history were taught in the form of stories, it would never be forgotten”. This powerful quote by Rudyard Kipling has never been truer than in the age of blogging. A good blog cannot just be a retelling of facts. It must also tell a great story in such a way that the readers form their own ideas from it and want to share it.
Mitch Joel (2012) recognized that media channels were moving from content based on “fact” to content based on “opinion” and that opinion is the new news. Great content, therefore, should come from a great story, not from facts alone. He further argues that the writing should be from the heart (emotional), honest, and well presented.
Moreover, to be a good storyteller, the content writer must write clearly and concisely in an organized way that accommodates the reader. According to the article, How to Read, by Brian Clark (2008), there are different levels of reading a piece of writing. For example, the reader can skim through it (Inspectional phase), analyze it (Analytical phase), and form their own ideas from it (Syntopical phase). These audience reading levels should be taken into consideration when writing a reader-oriented blog.
Encouraging Interaction with your audience
In addition to writing with their readers in mind, a content writer needs to know how to create a piece of writing that their readers may want to share. Chris Brogan (2008), in his article, 23 essential elements of sharable blog posts, lists his ideas on the subject, including getting the reader’s attention; specific topic advice; sharing your post; and how to end your post.
Ultimately, to be unforgettable, the blogger should tell their story in an organized and thoughtful way, and their readers will naturally want to interact and share their post.
What was the last post you shared? What made you want to share it?