My favourite social media trend listening, and monitoring tools are Hootsuite and Google Analytics. These tools have helped me better understand my audience and whether the content I’m putting out is working or not.
Hootsuite monitors my social media presence, keeping tabs on all my statistics as well as notifying me when I have a message or a comment on any social media platform. It also makes it so I can post ahead of time, which for me is the most important. Life gets in the way, so if I can take some time on Monday morning to post a comic strip for the rest of the week, I’ll never miss a day. It also gives me more time to think about what I’m writing to go along with that strip that will have people more engaged. I’ve shared more, I’ve included a call to action that gets conversations started… Since doing this, I have really noticed a spike in my engagement across platforms. Without stressing about posting my comics on time it also frees me up for more organic spur of the moment postings like taking advantage of my stories, tweeting nonsense, and providing a bit more behind the scenes which give my brand more personality. With Google Analytics, I get a clearer picture of how my website is doing. It tells me where the traffic comes from and in turn what platforms and content work better. It also shows me which of my subpages do the best, which really lets me know what works. So far, I’ve discovered my online store gets nothing, but my longer narrative style comics get the most attention. From that, I was able to deduce that no one wants to buy ‘things’ but maybe they would support my art in other ways. I set up a Ko-Fi account after that and left donation buttons on my comic pages where the audience can buy me a coffee to show their appreciation. It’s been far more effective.
The two best social media sources for me to get my news are Twitter and Facebook. Twitter mostly because I can easily follow news outlets that I trust in my area. Facebook usually has articles shared by my friends and family that I might have missed because I don’t follow the same news, but the information is still relevant to my area. For example, I follow Global on Twitter which gives me big picture news, but on Facebook, a friend shared an article from my nearby small town’s paper that talked about a young couple I went to school with handling a crisis. It’s not big-time news, but it is to me and therefore I want to see it.