Social media trends
There are two ways in which I keep track of social media trends. First, I am subscribed to daily newsletters from Social Media Today, SocialBakers Blog, Hootsuite Blog, and Influencer Marketing Hub. Newsletters from these platforms go directly to a dedicated folder in my email inbox. I look at these newsletters daily to get a sense of major developments around social platform updates, social media marketing, digital marketing, etc.
Second, I use LinkedIn and Twitter search functionality to find content that contains keywords and hashtags of interest to me. This allows me to track what various thought leaders and influencers think about where the world of social media is moving.
I use these particular listening and monitoring tools because they provide a good coverage of the topics that I am interested in. I use insights I get through these tools to develop and tweak social media plans and content. I also use these insights to learn about what is happening in the social media world beyond my area of expertise.
News and updates sources
I use Google Alerts to stay abreast of news and updates of interest. I currently receive daily alerts for 18 keywords, and I change these keywords quite often.
I also use Flipboard, a free news aggregator, that fetches news from all the websites I follow and organizes them into “magazines” for my convenience.
I prefer Google Alerts and Flipboard to other tools because they are easy to use, reliable and free. They help me stay up-to-date with major developments that are important for the organization I work for and for my personal professional development.
And what tools do you use to track social media trends or news of interest? Let me know in the comments section below.