Storytelling has always played an important role in my career. From working as a reporter for the high school newspaper, to various communications roles over the years, being able to convey information in a clear, concise, and engaging way has always been key to my career in journalism. By taking the Digital Communications course, I have been able to further develop my skills so I am more able to use new and emerging technologies when helping to share information. Technology is constantly changing with social media platforms falling in and out of favour on a rapidly accelerating timeline. For every platform like Snapchat and Tik Tok, which have seen a massive increase in usage there are other platforms like MySpace and Livejournal, which had their day and are now seen as old and outdated technology. The key to any social media worker’s success is being able to keep up with the latest technology.
Being aware of the latest technology may be important but being able to determine how best to use those new social media platforms for the benefit of your business is vital. You must also be able to use it effectively and make sure that it is a good fit for your business so that your efforts are not wasted. Creating a Facebook or Instagram account for a business such as a dry cleaner will allow them to share information about their hours of operation, any specials, show before and after photos of particularly dirty items and they could also offer tips and tricks about appropriate subjects, like how to remove a coffee stain from a silk blouse. There are other platforms, such as Snapchat and Tic Tok, which would not be worth the effort for the dry cleaner. While both are incredibly popular, the dry cleaners’ existing customers are not very likely to use them and those most likely to use them are less likely to use their services.
This course has allowed me to identify the benefits of different communications strategies, the importance of knowing your audience, and the power of storytelling to broadcast your message effectively. Simply knowing of the existence of different communications styles and strategies is only part of an effective strategy. Simply having the tools but not the knowledge is simply not enough, both are needed to allow your business to succeed.