Just like a chef, bloggers need to prepare and present content that looks so appealing that it will entice the customer to consume it. Throughout this course, I have found many similarities between the culinary and literary worlds, so much so that it has left me hungry to develop this easy-to-follow recipe: Blog Plating 101
Step 1: Know your audience
Who is going to be consuming this? Audiences can be diverse – – different generations, backgrounds, interests and tastes. Write with the audience in mind, not yourself. What is their experience level? What type of appetite do they have for jargon and terminology?
Step 2: Create a Framework
Pick a main idea (or ingredient), do your research and build a framework by listing the most important information first as many do not read past the first few sentences. Be sure to include interesting tidbits and a cue for engagement. Be clear and concise and format the material so it’s easy to digest.
Step 3: Make it Appealing
People connect with people and their stories rather than encyclopedias and lists of information. Titles should be tempting and support images eye-catching. You can even sauce it up with your own humour but don’t overpower your main topic. Garnish with your own style.
Step 4: Taste Testing
Test everything before it goes out the publishing door. Personally, I utilize speech programs and listen to the content being read aloud – – Did that passage make sense? Is punctuation needed to make it flow more smoothly? My goal is to create content that will inform and engage, not sour the reader’s taste buds.
Everything on the blog plate should serve a purpose and be a literary expression of one’s many flavours.
Comment below with your own ‘secret ingredient’ for blogging (and try to keep it within the ‘culinary’ theme).