On a recent walk in the park in Kanata, ON where I live, I noticed a sticker on a bench. In black letters on a simple white background, the sticker read, “Support a local business. Shop at Books and Nooks.” The catchy name stuck in my mind and I soon found myself googling it.
Books and Nooks is small, family-owned company selling books, accessories and knick-knacks online.
Books and Nooks on social media
The company has a great-looking and easy-to-navigate website. The website tells the story of Books and Nooks and features on online store. It is also home to the company’s blog, MishMash, offering tips and insights around everything related to reading, home decor and fashion.
Books and Nooks has an active presence on Facebook and Instagram. The company is using these platforms to build relationships with its customer base and to drive traffic to its website. To achieve this, Books and Nooks posts images related to reading, motivational quotes, links to new blogs, and stories about the products it is selling.
The company also uses its social media presence to responds to questions and comments from customers. These interactions, however, appear to be scarce. Overall, Books and Nooks’ social media accounts do not seem to register much engagement.
Yet, the company’s interactions with customers that are visible on the platforms are timely and professional. Whoever runs these accounts responds to comments and questions in a courteous and helpful manner, thus helping to establish long-term relationships with customers.
I think that Books and Nooks has so far failed to capitalize on its social media presence. The company does publish content that some of its existing customer base may find interesting. However, its posts on both platforms generate few interactions and do not seem to help the company attract new customers.
Do you happen to know of any small, family-owned companies successfully using social media to promote their business? What makes these companies successful? Please let me know in the comments below.