Influencer marketing is, in my opinion, one of the greatest marketing trends to hit social media. The process of influencer marketing uses endorsements and mentions from social media influencers in order to generate leads. These very influential social media personalities usually have a dedicated following on their social networking sites. Those with less than 2,000 followers are considered micro influencers.
Many companies such as Red Bull, ACTA, and Gymshark rely on ambassador programs to encourage sales. These programs recruit influencers, offering their products at a discounted rate. They then provide said ambassadors with a discount code to offer to their followers, giving them a small discount as well. When this code is used the ambassador makes a small commission. This allows both the business and the individual to make a profit on each sale.
The use of influencers aids in building trust and brand loyalty. Through sharing content that displays the product being offered, influencers aid in boosting organic traffic and engagement. Content created by influencers is generally viewed by consumers as unbiased and seen less like ads. This aids in a company’s ability to generate sales.
Are there any brands that you have noticed use influencers to their advantage?
Curious about #influencermarketing ? Find out more today. https://bit.ly/37chode
Have you noticed brand ambassadors taking over your social media timelines? Here’s why https://bit.ly/37chode