With the ongoing pandemic, we are constantly reminded of the importance to shop local. Residents are encouraged to support small businesses in their community in order to boost the local economy during these difficult times.
What is really interesting is how consumers are choosing to support local businesses. They are not only deciding to shop local, they are also encouraging their friends and family to do the same by showing their support on social media. This made me realize how useful user-generated content can be, especially for smaller businesses with lower marketing budgets.
A lot of small businesses are using user-generated content as a promotional tool on Instagram (usually in their Instagram stories)…and I have to admit, I like this content way better than the ads created by businesses to promote their own products.
By sharing user-generated content, it not only shows that your business is able to sell products and attract customers, it also shows to potential customers that ‘real’ people are supporting and loving your brand so much that they are willing to promote your products for free.
“…user-generated content is authentic content, not branded marketing content. It feels more genuine, and users generally agree that it’s more authentic. When a user is creating content for you, it comes from that user’s creativity, and not because you’re paying for it.” James Parsons, How To Grow an Instagram Profile with User-Generated Content
So user-generated content is a valuable marketing tool that you can use to promote your business at no costs. Despite the fact that it’s free, it can also help you establish a strong relationship with your customers and build a community.
What is your opinion on user-generated content? Are you more inclined to purchase a product when it is advertised by a customer vs the company itself?
Discover why using content created by your own customers on #socialmedia is beneficial for your #business: https://bit.ly/36S7opp
Are you using user-generated content to promote your business? Read my blog to learn why you should: https://bit.ly/36S7opp