COM0014 – Blog 2: It All Starts With a Story

Stories are the building blocks of human communication. They are the most effective way to convey information. The most effective storytellers use their unique voices, an important part of who they are, to communicate both online and offline.

Start With a Story

Stories are at the core of communication. We tell stories to pass on information and make it interesting. We also tell stories to make sure that the audience understands the message we want to convey.

Source: @linski101 on Giphy

Best stories have a structure that makes it easier for people to follow them. They have a beginning or introduction that sets the scene for what the author is trying to do. The main message is conveyed in the body of the story. Finally, a good story has a conclusion that typically reveals what the story is about.

If you are pushing out content on social media, turn that content into stories that your audience will want to hear.

Every Story Is Unique

Even when several people tell the same story, the way they tell it will differ. This is because we all have unique voices. The most effective communicators build on their distinctive voices in telling stories.

Source: @paleycenter on Giphy

Your communication style is the ultimate expression of your unique voice. The way you tell stories will vary depending on the context, from very casual to very formal. Yet people will still be able to recognize your voice behind the story if you follow your communication style consistently.

Tell Your Story

Do you ever think of what you post on social media as stories? What is the greatest story you ever told on social media? I will be happy to hear from you in the comments below.

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