I am an event manager for a local cancer foundation, and like many other non-profit organizations during the covid-19 pandemic, we had to cancel signature fundraising events for the remainder of the year. The situation forced us to find new ways to raise money in order to fund local cancer care, research and clinical trials – unfortunately cancer does not wait during a pandemic.
Peer-to-peer (i.e. TeamRaiser), crowdfunding (i.e. GoFundMe) and online auctions (i.e. 32auctions) are a few of the digital platforms that fundraisers have been using for some time often in conjunction with live events. These mediums are still important during these unprecedented times, however, now more than ever non-profits are turning to social media to fundraise to replace their cancelled walks, galas and golf tournaments.
For example, the emergence of Facebook fundraisers over the last year or so is a new revenue stream that charitable organizations can now rely on, and at no expense to their bottom line. These fundraisers have made it easy for people to get started, share and raise money for the causes that mean the most to them (with no fees to do so). Whether you are celebrating a birthday, honouring a loved one, or graduating high school, Facebook has turned life’s special moments into a fundraiser.
With only a few clicks of the mouse, you can create a Facebook fundraiser in minutes:
- Click “Fundraisers” in the left menu of your News Feed
- Click on “Select non-profit”
- Search for the charitable organization you wish to support
- Set your fundraising goal and the date your fundraiser will run until
- Create a name for your fundraiser and a post telling people why you are raising money
- Upload a cover photo or select one of the ones created by Facebook
- Click “Create”
Voilà! You are now a fundraiser! A donate button is added to your post and your Facebook community can now support your worthy efforts. Just as easy as it is to create a fundraiser, it is just as easy for non-profits to receive the funds through a monthly e-transfer from the PayPal Giving Fund.
Now that you know how easy it how easy it is to raise money for a cause near and dear to your heart, how likely are you to host a Facebook fundraiser?
“How do I start a fundraiser on Facebook?: Facebook Help Center.” (n.d.). Retrieved May 22, 2020, from https://www.facebook.com/help/990087377765844
Social media posts:
Twitter: Find out how easy it is to fundraise for your favourite non-profit on Facebook. https://bit.ly/3cTK3G0 #nonprofit #facebook #fundraiser
Facebook: With only a few clicks of your mouse you can be a rock star fundraiser for your local non-profit. https://bit.ly/3cTK3G0 #nonprofit #facebook #fundraiser #local #ottcity